Leonida Rundown

GTA VI unlocks at midnight local time on Thursday, November 19.

Selfridges brings Vice City to Oxford Street

A GTA VI shop, a Grotti Cheetah in the window and a Vice City Christmas display at the London flagship.

By Officer Scarn 1 min read

Rockstar's official image of the collection's Macca the Gator figure: a pink cartoon alligator in sunglasses and a patterned shirt, holding a cocktail, on a black base with the Vice City Leonida logo. Image: Rockstar Games.

Selfridges has turned a corner of its London flagship into Vice City. The GTA VI pop-up opened on November 9 in the Corner Shop at 400 Oxford Street. London on the Inside reports it runs until Saturday, November 28.

There's a Grotti Cheetah supercar from the game and, London on the Inside says, a 10-foot Macca the Gator. London Now counted about 60 items on sale. London on the Inside says more than 50 are exclusive, from a £5 shot glass to a £2,500 Goodtime State varsity jacket. On opening day, London Now saw long queues, a six-item limit per person and some pieces already sold out. Everything is sold by Selfridges in the UK, in pounds.

Outside, the storefront glows Vice City pink. One of the Oxford Street Christmas windows is a Vice City scene, Retail Gazette reports.

London on the Inside adds that it's the only physical shop in the UK selling The Goodtime State - Vice City Collection, the game's collector's box.

Sources

Sources (5)
  1. Grand Theft Auto VI takes over Selfridges ahead of launch (London on the Inside, Jules Pearson, 2026-11-09)
  2. Oxford Street transformed into GTA's Vice City with huge queues for exclusive merch (London Now, Joseph Reaidi, 2026-11-09)
  3. Selfridges unveils city-inspired Christmas campaign across UK stores (Retail Gazette, Kieran Howells, 2026-10-23)
  4. Selfridges drops 50-plus GTA VI exclusives inside a pink Vice City pop-up (MR Magazine, 2026-11-10)
  5. Grand Theft Auto VI collection (Selfridges)