GTA VI brands: every fake company we know so far

Last updated: November 10, 2026. We'll add to this list as the game comes out.

Every Grand Theft Auto game is stuffed with fake companies. GTA VI keeps the classics: the beer is still Pißwasser and the bank is still Fleeca. The difference this time is that Rockstar has started carrying them into the real world, with Burger Shot stands in a Miami arena and real cars wearing fake badges.

Below is every fictional brand we can confirm so far. Each one is on a Rockstar page, or at least two reputable outlets have reported seeing it. Trailer timestamps come from those outlets' breakdowns and are approximate.

Food and drink

Brand	What it is	Where it's seen
Burger Shot	Burger chain, a series regular	Not yet in a trailer we can source. The Miami Heat call it one of "Vice City's favorite fast-food joints", and Rockstar turned a real arena stand into one (see below).
Cluckin' Bell	Fried-chicken chain, a series regular	Same as Burger Shot: no trailer sighting we can source yet, but named by the Heat, and a real stand at Kaseya Center (Dexerto, Insider Gaming).
Pißwasser	Beer, now with an alcohol-free Pißwasser Nein	Trailer 1, on the shelves of the convenience store Jason and Lucia walk through (VGC, Push Square, Gameranx). An advert for it in Trailer 2 (PC Gamer).
Patriot	Beer, back with a makeover	Trailer 1, a Patriot Beer truck on the opening freeway (VGC, Gameranx). Trailer 2 at about 0:43, a six-pack in Jason's hand (PC Gamer).
Prairie	Fast food: the "30,000 calorie" Prairie Sandwich Box Meal	An Extended Look at 7:34, a TV ad Jason watches (VGC, GamesRadar+).

The Prairie ad might be the most GTA thing here. VGC counts at least four kinds of meat "from the open range", topped with "world famous buns".

Cars, bikes and boats

Rockstar doesn't license real carmakers, so every vehicle wears an invented badge. Notebookcheck sums it up: Grotti stands in for Ferrari and Pegassi for Lamborghini.

Brand	What it is	Where it's seen
Vapid	Carmaker: the '55 Stanier, the '67 Dominator Buggy and Jason's Ganado pickup	Rockstar's site, pre-order and Ultimate Edition sections
Grotti	Carmaker: the '95 Cheetah, "Grotti's signature mid '90s sports car"	Rockstar's site, Ultimate Edition. Also built for real (see below).
Pegassi	Carmaker: the Tempesta	Rockstar's site shows the Cheetah "parked in front of Pegassi". The Tempesta was built for real by West Coast Customs (Complex, Wallpaper*).
Dinka	Motorcycle maker: the Enduro	Rockstar's site, Ultimate Edition
Shitzu	Boat maker: the Squalo	Rockstar's site, Ultimate Edition
Crest	Kayak maker	Rockstar's site, Ultimate Edition
Progen	Carmaker: the Emerus hypercar	Built for real by West Coast Customs (Complex, Wallpaper*, Notebookcheck)
Invetero	Carmaker: the Coquette	Built for real by West Coast Customs (Complex, Wallpaper*, Notebookcheck)
Albany	Carmaker: the Buccaneer and the Manana	Built for real by West Coast Customs (Complex, Notebookcheck)
Pfister	Carmaker	A "Go Topless" billboard Rockstar put up in Miami (Insider Gaming, Creative Bloq)

Guns

Brand	What it is	Where it's seen
Hawk & Little Morgan	Revolver maker	Rockstar's site, Ultimate Edition ("his and hers" revolvers)
Girardi	Pistol maker: Jason's ES9	Rockstar's site, Ultimate Edition
Klose	Pistol maker: Lucia's K17	Rockstar's site, Ultimate Edition
Ammu-Nation	Gun store chain. The local branch is Phil's Ammu-Nation.	Trailer 2, a TV commercial starring a mulleted "Phil" (PC Gamer, Den of Geek)

Shops and services

Five of these are shops that, in Rockstar's words, are "only open for business with the Ultimate Edition".

Brand	What it is	Where it's seen
Stock 305	Streetwear store in Stockyard	Rockstar's site, Ultimate Edition
Sara's Unisex Salon	Hair, nails and makeup	Rockstar's site, Ultimate Edition
Electric Fang Tattoo	Tattoo parlour in Stockyard, with over 50 designs by the artist collective FAILE	Rockstar's site, Ultimate Edition
Rideout Customs	Mod shop for interiors, rims and "donk stylings"	Rockstar's site, Ultimate Edition
One-Eyed Willie's Mod Shop	Off-road mod shop on Lake Leonida	Rockstar's site, Ultimate Edition
PTT Youngin$ Illegal Goods Store	The compound of a Southside Vice City gang, which you raid for contraband	Rockstar's site, Ultimate Edition
Fleeca	Bank	Launch Gallery: Jason and Lucia "robbing a Fleeca bank branch". Also a Fleeca sticker on Jason's fridge in An Extended Look, in the scene where he grabs a beer before the TV ads (GamesRadar+, Push Square).
Gruppe Sechs	Security company with armoured trucks	Launch Gallery: Jason drives "toward a Gruppe Sechs security truck"
Allied Crystal	Sugar refinery, the big employer in Ambrosia	Rockstar's Ambrosia page

Nightlife and leisure

Brand	What it is	Where it's seen
Jack of Hearts	Boobie Ike's strip club	Rockstar's Vice City page ("It's all about heart — the Jack of Hearts")
Delights Cabaret	Club in Port Gellhorn	Launch Gallery, a neon sign
The Rusty Anchor	Bar	Launch Gallery, Jason and Lucia on the dance floor
Nine 1 Nine	Vice City club, advertised by banner plane: "Why sixty nine when you can Nine 1 Nine"	Trailer 1 (VGC, PC Gamer). PC Gamer links it to the real Miami club E11even.
The Vault	Nightclub: "Your secrets are safe with us"	A billboard Rockstar put up in Miami (Creative Bloq, Noobfeed)
Thrillbilly Mud Club	Off-road mud club	Trailer 1, the muddy swamp party (GamesRadar+, Gameranx). Rockstar's site calls the Dominator Buggy "a Mud Club monster".

Fashion and health

Brand	What it is	Where it's seen
Sessanta Nove	Luxury fashion label, with an "SN" logo	Trailer 1 (VGC). Launch Gallery: a dancer in "a Sessanta Nove bikini".
Angstipan	A pill that "cures emotions"	Trailer 1, a billboard (VGC, Push Square, Gameranx)

Media and sport

Brand	What it is	Where it's seen
Weazel News	TV news channel, a series regular	Trailer 1 (VGC). Billboards and a news van in Miami (Creative Bloq, Insider Gaming, Noobfeed).
Only Raw Records	Record label run by Boobie and Dre'Quan, home of Real Dimez	Rockstar's Vice City page
Macca the Gator	"Leonida's hit TV show"	Rockstar's site: a Macca capsule collection in the Ultimate Edition and the Vice City Collection box
Vice City Manatees	Football team	Selfridges merchandise (VGC, CBR) and a Miami kiosk ad (Insider Gaming)
Vice City Narcos	Sports team, sold as a mini basketball set and caps	Selfridges merchandise (VGC, CBR)

That's 41 in all. Others have turned up in only one outlet's breakdown so far. PC Gamer spotted Zesta soda, a Leonida lottery kiosk and an ad for Redwood cigarettes in Trailer 2's convenience store. VGC picked out Sol Sisters beach umbrellas in Trailer 1. They'll join the list when Rockstar or a second reputable outlet backs them up.

Real-world tie-ins

These are real companies working with Rockstar or its partners on GTA VI. Each one is on Rockstar's or the partner's own page, or reported by at least two outlets.

• Miami Heat, Nike and Cactus Jack. On November 18, the night before launch, the Heat play as Vice City on "special hardwood built for Vice City", in uniforms from Nike and Travis Scott's Cactus Jack label. We covered it in full in A Night in Vice City.
• Burger Shot and Cluckin' Bell, for real. Rockstar turned food stands at Kaseya Center, the Heat's arena, into the two chains, with branded packaging and uniforms, Dexerto and Insider Gaming reported on October 22. The Burger Shot used to be Skinny Louie's.
• Selfridges. The British department store opened GTA VI pop-ups in London and Manchester on November 9, running to November 28, VGC reports. Among the 60-plus items on VGC's list are a Burger Shot apron by Hedley & Bennett, a GTA VI Winmau dartboard set and Vice City Manatees gear.
• West Coast Customs. The Los Angeles shop built six real cars from the game: the Grotti Cheetah, Pegassi Tempesta, Progen Emerus, Invetero Coquette, Albany Buccaneer and Albany Manana (Complex, Wallpaper*, Notebookcheck). Complex says they were filmed driving around Miami on Leonida plates.
• Oakley, New Era and FAILE. Rockstar's Vice City Collection box includes Oakley Frogskins sunglasses and a New Era 9FORTY cap. The Electric Fang tattoos are designed by the artist collective FAILE.
• Netflix and PlayStation. An Extended Look premiered on Netflix on August 27. Rockstar's site carries a "Plays best on PlayStation 5" badge.

Not confirmed yet

Everything in this section is speculation for now. Rockstar hasn't confirmed any of it, and some of it may never show up in the game.

• Names from the August 2026 leak. A leaker calling itself Cyberleek posted gameplay clips. Rockstar hasn't said whether they're genuine, and PC Gamer warns they could come from an outdated build. In them, PC Gamer spotted a delivery company called Scoop, a 24/7 Supermarket, an Arrow gas station, a Fast Pass EMS ambulance and a healing item called Zombix. Kotaku and TweakTown both describe a video game shop called Game Horde. We're not linking to the clips.
• Pißwasser you can actually drink. By mid-October, US alcohol regulators had approved labels for Pißwasser, Patriot and a "No Mames Vice City" lager, tied to Tripping Animals Brewing near Miami, PC Gamer and Dexerto report. The fan site GTAVice.net found them first, according to PC Gamer. A label approval isn't a launch, and neither Rockstar nor the brewery has announced anything.

Why the fake brands matter

GTA's satire has always lived in the background, and the brands are where it bites hardest. A billboard for a pill that cures emotions tells you more about Leonida than most cutscenes could.

And this time the brands aren't waiting for launch. You can already eat at a Burger Shot in Miami, buy a Burger Shot apron in London and see a Grotti Cheetah on a real road. On November 19 the rest of Leonida's billboards open up, and this page will grow with them.